Project benevolence

PROJECT BENEVOLENCE

The only global impact infrastructure built to withstand scrutiny

“the proof your customers. investors. talents. and auditors all need. governed in Amsterdam.”



PROJECT BENEVOLENCE

THE PROOF YOUR AUDITORS.  INVESTORS. CUSTOMERS.  AND TALENT ALL NEED.

GOVERNED IN AMSTERDAM.

The only global impact 
infrastructure built to
withstand scrutiny

About

Good intentions
deserve better
than trust me.

 In an era where AI can alter reality and audiences demand evidence, good intentions are no longer enough. Companies struggle to prove their impact initiatives are real. Not because they are lying, but because authenticity itself is now in question.

Without verifiable proof, even the truth looks like Impact washing and greenwashing. And this problem will only grow. A new generation of customers, employees, and investors has the tools and the will to investigate. Companies that cannot show their evidence will not just lose trust. They will lose relevance.

Project Benevolence was built to close that gap. Whether you are a startup building your first Impact or ESG narrative or an established business preparing for CSRD compliance, the question is the same: can you show the evidence when someone asks for it?
 
We design and deliver real humanitarian initiatives across four continents, working exclusively with registered NGOs and community leaders. Every project is documented through a cinematic docuseries by talented storytellers inspired by NatGeo. That footage is not a marketing film. It is a legal record that happens to be cinematic. Everything we produce is independently verified by six Amsterdam specialists and signed, not stamped. Every cinematic docuseries is backed by a six-layer impact report, structured within EU regulations and built to hold up in front of investors, auditors, customers, talent, and regulators

 

“The world’s first stock exchange was built in Amsterdam in 1602. It didn’t just trade shares, it set the standards the entire global financial system was built on. Project Benevolence carries that tradition forward. We are setting the standards for how global impact is built, verified, and trusted.”

Governed in Amsterdam · Felt across four continents

Our Principle

On the documentary: It’s visual evidence, not content. What you see is authentic, backed by European frameworks, and exists because the work happened — not to make it look like it did. It raises awareness and inspires. It is not the primary deliverable.

On what Benevolence is: We don’t write claims. We build the verified evidence that makes claims unchallengeable. We’re not a marketing agency.

On integrity: We reserve the right to decline any engagement where the evidence does not support the narrative. Not as policy. As principle. The certification has value precisely because it can be withheld.

As a Project Benevolence partner, you receive access to a secure client portal and your complete evidence vault, all in one place. Track your project live. Share it instantly with anyone who questions your impact. Beyond the portal, every partner leaves with four things, besides creating real global impact.

  • Global On-the-Ground Project Execution across four continents
  • The Six-Layer Verified Global Impact Report
  • Cinematic Field Docuseries (Evidence)
  • BTS content package (Behind The Scene)
  • The Benevolence Ethical Certification Badge
 

In Her Own Words

Lana van Geel · Founder.  Project Benevolence · Amsterdam 

Our Impact Advisory Board

Introduction of
Our Advisors

Six independent professionals. Six signed layers. None of them are employed by Project Benevolence. Every project is supported by qualified professionals who remain active in their current roles across Amsterdam and Europe, amplifying impact beyond their day to day work.

Lana van Geel

Founder/ Impact Director

Founder / Impact Director

From Manila's slums to Amsterdam boardrooms. Lana's 20+ year humanitarian mission and 10+ years enterprise consulting expertise deliver real, trusted impact across 4 continents.
Read More

Shaira Malawauw

Social Methodology Advisor

Social Methodology Advisor

15+ years in Amsterdam reintegration and inclusion strategy. Translates social outcomes into CSRD-aligned measurable data. Also runs a cinematic storytelling photo studio.
Read More

Nora Hagopian

Impact Measurement advisor

Impact Measurement Advisor

Neuroscientist (UvA/VU Amsterdam) and Clinical Biotech specialist. Translates complex human outcomes into measurable ESG indicators with neuroscience-based social impact frameworks.
Read More

Jale Sezgin

Governance & Policy advisor

Governance & Policy Advisor

Turkish-Danish multidisciplinary advisor at the intersection of governance, creative strategy, and holistic health. Extensive background in institutional governance and policy development.
Read More

Humberto Ramsa

ESG Consultant

ESG Consultant

MSc RA CA — Chartered Accountant with 8+ years in financial & IT audit. ESG Assurance Specialist aligned with CSRD, CSDDD, and ESRS S3. NBA examiner at Nyenrode Business Universiteit.
Read More

Adrian Silenieks

GLOBAL Operations Advisor

Global Operations Advisor

Amsterdam based digital strategist and co-founder of Silverfox Group, with over seven years of experience building content-led growth engines for B2B companies across Europe.
Read More

Every frame of cinematic field evidence is backed by a six-layer impact report, independently scrutinised and signed by six Amsterdam specialists. Verified by professionals who were not there to make it look good but real.

Global Reach

A few of Our Founding Projects
Across the Globe

Four Continents · Six Nations · Real Communities

Kenya

Public Libraries in Nairobi
Partnered to expand public libraries across Nairobi — empowering young talent through literacy and education, creating permanent spaces for the next generation to thrive.

Philippines

Nutrition & Feeding Programme
Nutrition and feeding program supporting 800 undernourished students at a public school in the Philippine countryside — addressing SDG 2 Health & Wellbeing.

India

Ethical Elephant Sanctuary
Embedded with caretakers rescuing elephants from exploitative tourist rides. Ethical experiences restore dignity — painting, walking alongside. Dependency broken permanently.

Ethiopia

preserving culture with ethical tourism
Remote villages — essential needs delivered, long-term livelihood opportunities and Ethical tourism system explored while building resilience within the community and preserving cultural inheritance.

Zanzibar

School Supplies for 1,200 Students
Helped students write their resumes, donated school supplies for 1,200 students, and repainted the school in its colours. One week. Lasting change.

South Africa

Doll-Making Recovery Programme
Cape Town NGO uses doll-making to help recovering addicts rebuild confidence. Participants earn income while receiving guidance on finance and job placement.
Why it matters now

Unverified ESG & Impact claims are now a liability.

The market has changed. Claiming impact is no longer enough. Regulators are prosecuting it. Investors are penalising it. Employees are leaving because of it. Customers will cancel a brand built over years in 7 days. The question is no longer whether you have an ESG/Impact story. It is whether you can prove it.

01

Greenwashing & Impact washing Litigation Is Rising Fast

EU Green Claims Directive now in force

Across Europe, companies are being fined and publicly exposed for impact claims they cannot prove. “We support communities” is not evidence. A signed, independently verified report is. The difference is now a legal one.

→ Audit-grade proof · Signed by specialists · Legally defensible in court

02

Investors Are Walking Away From Unverified Claims

99% of institutional investors use ESG due diligence

ESG investors and institutional funds no longer accept self-declared social impact. Independently verified, ESRS S3 structured reports do. And they command a measurable premium on valuation.

→ Survives investor due diligence · ESG rating uplift · Capital access

03

Greenwashing & Impact washing CSRD Compliance Is No Longer Optional

50,000+ EU companies now in scope

CSRD requires verified, auditable social impact data. Not narrative. Companies without substantiated evidence face regulatory penalties, restricted procurement and board-level liability. We build the report your auditor can sign off on.

→ CSRD ready · CSDDD aligned · ESRS S3 structured · Audit grade Litigation Is Rising Fast

04

Talent Chooses Employers They Can Trust

77% of millennials screen employers on ESG integrity

Top candidates read your sustainability report before accepting an offer. They know what social/greenwashing looks like. Verified field evidence of real community impact is the difference between a claim and a culture.

→ Recruitment edge · Retention uplift · Internal culture proof

05

Greenwashing & Impact Washing Destroys Brand Equity Overnight

1 exposed claim erases years of brand trust

One article. One rebuttal. One whistleblower. Years of reputation and five years of ESG narrative collapse overnight. The only companies that survive scrutiny are the ones who can provide actual evidence. Geotagged. Timestamped. Signed by name. Built to survive a front page.

→ Unimpeachable proof · No fabrication risk · Brand fully protected Litigation Is Rising Fast

06

Procurement & Contracts Now Require ESG Evidence

B2B buyers and public tenders screen for ESG compliance

Enterprise procurement, public sector tenders and EU funded contracts now require verifiable ESG evidence to qualify. A Project Benevolence report is built for submission from day one. Not adapted after the fact.

→ Tender eligibility · Procurement qualification · Contract competitiveness

€50K+

Average fine per greenwashing violation under EU Green Claims Directive

(European Commission, 2024)

50,000

EU companies now legally required to file verified ESG reports under CSRD

(EU Commission)

3 in 5

ESG claims found unsubstantiated when independently reviewed

(European Consumer Organisation, 2023)
 

2.3×

Higher employee retention in companies with verified, credible ESG programmes

(LinkedIn Workforce Report)

The Numbers Behind the Urgency

EU companies now legally required to file verified ESG reports under CSRD

53%

Of all environmental claims found vague, misleading or unsubstantiated by the European Commission

42%

Only 42% of CSRD companies are fully confident in meeting their reporting obligations

92%

Of millennials say purpose is key to their job satisfaction and wellbeing

44%

Of millennials have rejected employers whose values did not align with their own

99%

Of institutional investors incorporate ESG factors into investment decisions

74%

Of the global workforce will be Gen Z and millennials by 2030

Greenwashing is now a criminal offence in the UK — unlimited fines from September 2025. ESMA named it a supervisory priority for 2025–2026.

How the structure works

Field · Verification · Six layers · Certified report
how it works

Built to be Scrutinised

Nine steps. Every one documented. Every claim verifiable. Every partner leaves with three things no marketing agency can produce:

0

Global On-the-Ground Project Execution

Each programme is designed, co-created and delivered on location across four continents, alongside a registered NGO and real community members. Pre-existing relationships. Genuine consent. Impact that remains long after we leave. Due to our existing network and operations experience, we eliminate  the risk,  and we deliver within a six to seven week timeline. This is not a Parachute project.

 

We already have Impact project plans in place and ready to activate: a public library expansion. An ethical elephant sanctuary reconstruction. A shelter for children rescued from sex trafficking networks. And more like Agriculture and Biodiversity programme.

 

I

The Verified Benevolence Impact Report

Every Impact Docu-Series undergoes our six-layer Impact Report, independently verified by external professionals with no conflict of interest. Every programme is executed under ethical and fair labour standards, fully documented and traceable.

 

The report is evidence. Legal, structured and aligned with EU compliance frameworks. The cinematic docu-series becomes more than content. A legal instrument you can present to investors, embed across your brand, and stand behind without the risk of being called out for social or greenwashing.

II

Cinematic Field Evidence

 A cinematic documentary and photo suite proving the project happened, with the exact people it claims to have served. Impossible to fake. Impossible to dispute.

 

And while the documentary is in production, weekly raw unedited BTS footage keeps your audience engaged and invested across your media platforms, authentic, unscripted, and impossible to fabricate.

III

The Benevolence Ethical Certification Badge

Signed by a registered chartered accountant and the Impact advisory board. Confirms nothing in the report overstates what the evidence supports. Not self-declared. Professionally signed. Built to be challenged.

 

Your logo appears in 3 specific places where your participation is documented and verifiable. Every placement on a community site is reviewed by the advisory board and agreed with the community in writing. Your brand appears where it means something, nowhere else.

"One programme. Six signed specialists. Zero room for a greenwashing claim to stand."

01

Free Discovery Call

We show you real cinematic field footage and current Impact projects we have, walk you through the six-layer verified report behind it, and align on whether we are the right fit

→ Alignment confirmed · Budget agreed · Country shortlist in hand

02

Impact Programme Presentation

We present 2–3 tailored initiative options, each with a full NGO dossier or Community leaders profile, reporting format demonstration, and project timeline. NGO credentials, financial track record, and community relationships shared openly.

→ Initiative selected · NGO confirmed · Agreement signed

03

Plan of Approach

We build the full operational blueprint, travel, community access, risk management, and a deliverables schedule. Ethics checklist completed. Community leadership involved from day one.

→ Logistics locked · Ethics cleared · Team mobilised

04

Impact Report Framework

six specialists build six verified layers simultaneously. Neuroscience-based measurement framework designed. Financial documentation standards set. Regulatory alignment with CSRD, CSDDD, and ESRS S3 confirmed.

→ KPIs defined · Audit framework live · Report skeleton ready

05

Community Co-Design & On-Ground Preparation

Local leaders, NGO partners, and community members shape the initiative together driven by genuine need, not external assumption. Trust building begins. Consent formally documented and signed.

→ Project complete · Skills transferred · Community capability built

06

Project Execution & Knowledge Transfer

The project is delivered under community leadership in full partnership with the NGO. Skills transferred, tools shared, systems built that the community will own permanently. Skills stay. Dependency does not.

→ Alignment confirmed · Budget agreed · Country shortlist in hand 02 Impact Programme Presentation

07

Cinematic Documentation

Local talent. High quality equipment. Aerial drone shots establish geography and scale. Ground-level footage follows the human story. National Geographic–inspired voice over. One 10-min documentary, four 60-sec social films, 15 cinematic photographs, four community testimonials.

→ Full cinematic record captured · Community-approved · Ready for post

08

Post-Production & Brand Integration

Cinematic colour grading, immersive sound design, purposeful pacing. Your brand integrated across every deliverable, logo on title card, closing credits, lower thirds, all 15 photographs, and your dedicated partner page on projectbenevo.com.

→ All content final-approved · Brand co-signed · Partner page live

09

Discover The Benevolence Impact Report & Certification

Five specialists. One verified-grade document. Zero room for doubt. Structured to ESRS S3. Aligned with CSRD and CSDDD. Anti-green/social washing certification confirming nothing overstates what the evidence supports.

→ Professionally signed · Verified · ESG filing ready

Visual Evidence

 

Cinematic proof that
 cannot be staged.

During the discovery call, we’ll show you cinematic field footage from our talented storytellers, show you different type of Ethical storytelling. Impact captured as it happens. Framed in a way you’ve never seen from a corporate ESG/Impact programme. 

The result: content cinematic enough to stop a scroll. Certified enough to hand to an auditor. Confident enough to share with your investors, customers, and talent  without being questioned.

Book a free discovery call > > >

 

"Inspired by National Geographic — where the story unfolds as it happens, without direction, without emotional manipulation, and without ever asking the viewer to feel sorry for anyone."

Most corporate impact films focus on generating sympathy. Ours focus is on capability, dignity, and momentum. The communities we work with are not victims of their circumstances, they are people building something. That is the story we tell. Uplifting, honest, and impossible to fabricate  because it was never scripted in the first place.

01

10-Minute NatGeo Inspired Documentary

This is not a sympathy Docu series. It is a record of perseverance.

 

The communities we work with are not a backdrop. They are not a brand moment. Every frame is built around their strength, their power, their story told on their terms. We do not direct vulnerability. We document resilience.

 

Aerial drone footage. Ground-level community moments. Purposeful voiceover. Every visual decision made in service of truth, not optics.

 

We do not create stories that generate sympathy. We capture stories that demand respect.

 

Main deliverable

02

The Verified 4 × 60-Second Community Testimonials

Four unscripted on-camera testimonials from community members  in their own language, with subtitles. No briefing. No direction. No emotional prompting. Just people speaking honestly about what changed and why it matters to them. Signed consent documented. Platform-ready for LinkedIn, Instagram, and internal comms.

Social ready

03

15 High-Quality Photographs

Fifteen cinematic, editorial-grade photographs captured on location. Uplifting. Human. Real. No stock. No staging. Shot by locally hired photographers with a National Geographic-inspired eye dignity in the frame, not desperation. Fully licensed for your website, annual report, ESG filing, investor deck, and press materials.

Fully license

04

Behind-the-Scenes Content Package

Designed for employee engagement, internal communications, and social media storytelling. Unpolished by design. And because it is unedited and unscripted, it proves the project happened exactly as described. No AI. No staging. Just what actually happened, as it happened.

 

By the time the cinematic documentary drops, your audience has followed the entire journey. They are already invested

Internal comms

Local Crew — Hired in the Field

Photographers and videographers are hired locally in every country we operate. They know the terrain, the culture, and the light. Money stays in the community. The footage feels authentic because the people behind the camera are part of the same world as the people in front of it.

Post-Production — Amsterdam

All editing, colour grading, sound design, voice-over recording, and brand integration happens in Amsterdam. European production standards. Your brand integrated across every deliverable title cards, lower thirds, closing credits, and all photographs.

Drone Footage — Every Project

Aerial drone sequences establish geography, scale, and context in every documentary. They give the viewer a sense of place that ground-level footage alone cannot achieve and they are the single frame that makes people stop scrolling. Licensed drone operator. CAA compliant.

Why our six layer Report Cannot Be Challenged

The separation that makes
it legally defensible

 

Any company can commission an impact report and sign it themselves. That is called social washing. What makes the Benevolence report different is structural: the person who collects the evidence in the field is never the person who verifies it. Our Impact director collects everything on the ground. Six independent Amsterdam specialists scrutinise every piece of it. That wall between collection and verification is exactly what makes this report survive regulatory scrutiny, investor due diligence, and legal challenge.

Step 1 — Field

Our Impact director collects — in the field

Our Impact director  is on the ground in every community. She lives alongside the people, co-designs the initiative, oversees execution, collects testimonials, documents every invoice, films the footage,  then brings everything back to Amsterdam. She is the bridge between the community and the board. Nobody else can do this part. It requires 5 years of trust, cultural sensitivity, and lived experience.

– Raw field footage & photographs

– Community testimonials on camera

– Every invoice & receipt collected

– Needs assessments & baseline data

– Signed community consent documents

THEN BACK IN AMSTERDAM, THE BOARD VERIFIES

Step 2 — Verification

The board verifies — independently

The Amsterdam advisory board doesn’t rubber-stamp what our Impact director  brings back,  they independently verify every piece of material. Six professionals scrutinise it across six distinct layers. That separation between collection and verification is what gives the report its integrity,  not a self-declared claim, but a document built to be challenged and survive it.

– 6 specialists sign 6 independent layers

– Every claim checked against field evidence

– Financial audit by registered accountant

– Neuroscience-based outcome measurement

– Anti-greenwashing certification issued

six-layer report

01

 Impact Measurement
 consultant

Behavioural

Cognitive

Emotional

ESRS S3

Neuroscience-Based Social Impact & Behavioural Evidence Report

Measures real human outcomes using validated neuroscience frameworks ,  behavioural change, cognitive development, emotional wellbeing, and community resilience. Baseline assessments are conducted before the project begins, with post-project evaluation using standardised psychometric tools. This is the only ESG report layer that measures what actually changed inside the people it claims to have served.

Deliverables included in report

Signed neuroscience impact report

KPI dashboard with before/after metrics

Behavioural evidence matrix

Community resilience assessment

02

Social Methodolgy advisor

SDG Aligned

ESRS S3

Community Consent

Knowledge Transfer

Social Methodology Framework

Independently validates the social methodology used , confirming alignment with SDG frameworks, ESRS S3 standards, and community consent protocols. Documents that the initiative was genuinely co-designed with communities, not imposed upon them. Confirms that knowledge transfer was real, deliberate, and permanent  that capabilities stayed in the community after the team left.

Deliverables included in report

Independent methodology validation certificate

SDG & ESRS S3 alignment sign-off

Community consent documentation

Knowledge transfer permanence log

03

Operations consultant

Every Invoice Verified

Full Audit Trail

CSRD Financial Annex

ESRS S3

Financial Budget Report

Every single invoice, procurement decision, and supplier payment is verified by a registered chartered accountant. The budget breakdown shows exactly where every euro went from flights and community wages to materials and NGO fees. Fully traceable. Open books. Structured for direct integration into CSRD financial disclosures and shareholder reporting.

 

Deliverables included in report

Verified itemised budget breakdown

Supplier documentation & procurement log metrics

Full invoice audit trail

CSRD-ready financial annex

04

 Policy & governance advisor 

Fair Labour

Ethics

CSDDD Due Diligence

Permanence

Governance, Ethics & Knowledge Transfer Report

Confirms that fair labour standards were upheld, that no community was exploited or misrepresented, and that every skill transferred is permanently owned by the community. Documents the governance structure  who had oversight, how decisions were made, how risks were managed. Aligned with CSDDD human rights and environmental due diligence requirements.

 

Deliverables included in report

Ethics compliance sign-off

Fair labour standards certificate

Knowledge transfer permanence record

CSDDD due diligence annex

05

Impact director 

NatGeo-Grade

Geotagged

Unscripted

Community-Approved

Cinematic Evidence & Community Testimonials

One 10-minute documentary, four 60-second social films, 15 cinematic photographs, and four on-camera community testimonials , filmed on location with local talent, drone footage, and National Geographic–inspired cinematography. Every frame is geotagged, timestamped, and community approved. Impossible to fake. Impossible to stage. Proves the project actually happened with the exact people it claims to have served.

 

Deliverables included in report

1× 10-minute NatGeo-style documentary

4× 60-second social films

15 cinematic photographs

4 community testimonials + BTS content package

06

All board advisors

Anti-Greenwashing

CSRD

CSDDD

Independently Signed

Benevolence Ethical Impact Certification

A final independent certification confirming that nothing in the report overstates what the evidence supports. Every claim is cross referenced against the five layers above. Structured to ESRS S3. Aligned with CSRD and CSDDD. Not self-declared , professionally signed by a registered assurance specialist and chartered accountant. Ready for direct submission into your annual ESG filing, investor reports, and shareholder disclosures.

 

Deliverables included in report

Anti-greenwashing certification (signed)

ESRS S3 structured annex

ESG filing-ready executive summary

Shareholder & investor disclosure pack

The anti-greenwashing argument

This is the report your legal team will thank you for.

When a regulator, investor, or journalist challenges your social impact claim, you will not point them to a brochure. You will send them this report. Six named professionals. Six independent signatures. Every claim cross-referenced against field evidence collected 5,000 kilometres from the boardroom that commissioned it. That is not marketing. That is a legal defence.

6

Independent specialists sign each layer

100%

Of claims verified against field evidence

0

Self-declared certifications — all independently signed

Why We Cannot Be Faked

The infrastructure behind the proof

“Claiming global impact is easy. Proving it is not. What makes Benevolence different is not intention,

it is infrastructure. Built in the field. Verified in Amsterdam. Unchallengeable by design. We take on every risk that keeps companies from acting. Which means creating real global impact beyond your own backyard has never been this accessible.”

 

01

The cultural fluency point

“Most global impact projects failures happen not from bad intentions but from cultural ignorance ,  projecting outcomes onto communities that were never genuinely consulted. Lana’s years of continuous presence across four continents means she understands local hierarchies, communication styles, and community dynamics before any programme begins. That cannot be replicated from an office in Amsterdam. It can only be earned in the field.”

 

02

Risk management

“Running impact programmes abroad carries real risk — unvetted partners, cultural misreading, unverifiable outcomes, reputational exposure. It took five years to remove that risk entirely. The relationships exist. The operational experience is proven. The community trust is already there. You arrive. The groundwork is done.”

The Knowledge Transfer Methodology

Donate your knowledge , Money runs out, What you know last forever

What we witnessed over five years in the field

The old model is broken — and it shows.

What we witnessed over five years in the field

The old model is broken. The communities pay the price. A company arrives. Money gets donated. Equipment gets delivered. A team photographs everything and flies out. The community waves goodbye.

Then the resources disappear. The equipment breaks with no one trained to fix it. The funds run out with no system to manage what remains. The NGO loses momentum. The project that looked so good in the annual report quietly collapses.

Nobody intended this. But good intentions without permanent infrastructure is not impact. It is a visit.

What we leave behind instead:

Skills — SystemsNetwork — Knowledge

We don’t just execute an ethical project and hand over the evidence. We make sure that when we leave, the community knows exactly how to maintain what was built  and scale it further. Permanent capability, not dependency.

 

Most

donated resources disappear within 12 months of the team leaving

Zero

lasting change without skills, systems, and ownership handed over permanently

None

of the above shows up in the corporate ESG report — because no one goes back to check
The Benevolence approach

FOUR pillars THAT STAYS AFTER WE LEAVE

01

Skills

Not a workshop. Not a demonstration. A full transfer of skills the community can use to generate income independently whether that is doll-making in Cape Town, ethical tourism in India, or literacy facilitation in Nairobi. When we leave, the skill remains.

02

Systems

Financial management frameworks. Community governance structures. Documentation protocols. Every system built during a Benevolence programme is designed to function without any external input after handover. We document it. We train the operators. We verify it works, before we leave, not after.

03

Network

Access to NGO networks, supplier relationships, and institutional contacts that the community continues to use after the programme ends. We introduce. We document. We make the handover formal. The community inherits the network, not just the project it enabled. The connections do not disappear when we do.

04

Knowledge

Amsterdam professionals legal experts, financial advisors, business strategists host structured masterclasses for community members in every country we operate. Not charity. Not sympathy. The transfer of knowledge that took decades to accumulate, delivered directly to the people who need it most. Knowledge cannot disappear once it is inside someone.

The Mark of Real Impact

The Benevolence
 Certification

A professionally signed badge that tells investors, customers, regulators, and talent one thing without ambiguity: this company’s social impact is real, ethical, and built to withstand any challenge.

Ethically Executed

Every initiative was co-designed with the community. Fair wages paid. No exploitation. No parachuting in and out. Knowledge transferred permanently. Confirmed by an independent governance specialist.

Fair Labour Standards Met

Every worker involved was paid fairly and treated with dignity. Labour conditions documented, verified against EU standards, and signed off independently before the certification is issued.

Governed Within EU Standards

The entire programme is governed from Amsterdam under EU regulatory frameworks — CSRD, CSDDD, and ESRS S3. Not adapted to comply. Built to comply from day one.

Independently signed by

IMPACT BOARD MEMBERS

Visuals Are 100% Real

No AI-generated imagery. No stock photography. Every photograph and frame of footage was captured on location, with the exact community named in the report, by a documented crew on a documented date. Geotagged. Timestamped. Unimpeachable.

Nothing Overstated

Every claim in the certified report has been cross-referenced against field evidence. If the evidence doesn't support a claim, the claim doesn't appear. Not a marketing document a legal one.

Community Voice Documented

Community members gave informed, documented consent. Their testimonials are on camera, unscripted, in their own language. The initiative was shaped by their needs not the other way around.

What the certification confirms — in writing, signed by name

🛡

Anti-Greenwashing

No claim exceeds what the verified evidence supports

⚖️

Anti-Socialwashing

Community involvement was genuine, consensual, and community-led

📸

Anti-Visual Fabrication

Zero AI-generated imagery — every visual is field-captured and verified

🏛

EU Governed

Every programme structured within CSRD, CSDDD, and ESRS S3 frameworks

✍️

Professionally Signed

Issued by a registered ESG assurance specialist and chartered accountant

With the Benevolence Certification

You lead by example.

Your social impact claim has a named specialist’s signature behind it
Your visuals are verified field footage — impossible to challenge as fabricated
Your ESG report is structured for CSRD filing and investor due diligence
Your community partners gave documented, genuine consent
You can hand this to a regulator, journalist, or investor with full confidence
You differentiate yourself not through louder claims — but through better proof

Without it — like most companies

You rely on trust.

Your impact report was written by the same team that benefits from it looking good
Your visuals may include stock photography or AI-generated imagery
Your ESG filing may not survive an auditor’s first question
Community involvement is described but not documented or verified
A single investigative article can collapse years of ESG narrative
You look the same as every other company making the same claims

Lana van Geel —
A Founder Led Story

Project Benevolence is where those two worlds meet. Twenty years of humanitarian foundation. Ten years of corporate understanding. One framework built to make genuine human impact provable and impossible to fake.

Lana’s story begins in Tondo Manila, one of the world’s most densely populated slums, collecting glass bottles on a highway at age six. Not for fun. For survival. Growing up without parents, moving through foster care, learning early that the world does not automatically show up for you.

 

At twelve her mother brought her to the Netherlands. By fourteen she was filling boxes with clothes and food to send back to the streets that shaped her. No organisation. No budget. Just a conscience that would not look away.

 

For twenty years she supported humanitarian initiatives in the Philippines. Feeding programmes. School supplies. Community shelter renovations. Year after year, self-funded, no fanfare.

 

Then five years ago she started travelling. Non-stop. Kenya. South Africa. India. Ethiopia. Zanzibar. Four continents. All self-funded. And somewhere along the way she realised something uncomfortable.

School supplies run out. Feeding programmes end when the funding ends. Shelter renovations decay. The communities she loved were receiving generosity but not capability. Resources but not systems. Help but not independence. Nothing was lasting.

 

That realisation changed everything.

 

What communities actually needed was knowledge, skills, and ownership, transferred permanently, built from within. Not a donation. A foundation.

Ten years in enterprise business consulting gave her the other half of the picture. How large organisations make decisions. What they need to trust a partner. How to build structures that survive scrutiny.

 

20+

Years of humanitarian work

4

Continents of self-funded humanitarian initiatives — Kenya, India, South Africa, Guatemala, Fiji, Vanuatu, Sri Lanka and more

5

Years of continuous world travel — living inside communities, not visiting them

10+

Years in enterprise business consulting — building structures that hold up under institutional scrutiny

100%

Self-funded field work — no grants, no sponsors, no agenda other than impact

Lived on Both Sides

Has lived within the communities she now serves, and inside the corporate structures that partner with them. That dual fluency is irreplaceable — and unverifiable by anyone who hasn't done the same.

Active Global Network

Pre-existing relationships in every country we operate — built over years before any corporate partnership began. Trust that cannot be manufactured or outsourced.

Self-Funded Integrity

Every personal initiative was funded out of pocket. No grants. No sponsors. No agenda other than impact. That independence is why the methodology has no room for compromise.

10+ Years Enterprise Consulting

Knows exactly what auditors, investors, and procurement teams need to see — and built the reports to give it to them. The corporate rigour behind the humanitarian heart.

Investment

Our Impact
 Packages

Four tiers designed for every stage  from first-time impact explorers to global enterprise ESG programmes. No prices listed because every engagement is scoped to your exact needs. Contact us for a tailored quote.

Included in every tier →

On-the-Ground Project Execution

6-Layer Verified Report

Anti-Greenwashing Cert

CSRD · CSDDD · ESRS S3

Before & After KPI Dashboard

Partner Page on projectbenevo.com

Community Consent Docs

🌱 Startups & SMEs

Tier 01

Starter

Your first step into verified social impact. Built for growing companies that want credible ESG/Impact proof without enterprise complexity or cost.

Investment

On request
  —contact us

  • 1 community initiative — 1 country
  • 1 vetted NGO partner — pre-screened
  • 6-layer impact report — all specialists
  • 1× 10-min documentary — cinematic
  • 4× 60-sec social films
  • BTS content pack
  • 15 photographs — fully licensed
  • 2 community testimonials on camera
  • ESRS S3 annex — ESG filing ready
  • Multi-country scope
  • Behind-the-scenes package
  • Partnership director

Best Value

🚀 Scale-Ups & Mid-Market

Tier 02

Growth

The sweet spot for ambitious brands. Verified impact with full content output  enough to anchor your Impact project or annual ESG narrative and impress investors.

 

Investment

On request
  —contact us

  • 1–2 community initiatives — 1–2 countries
  • 2 vetted NGO partners — pre-screened
  • 6-layer impact report per initiative
  • 2× 10-min documentaries — one per country
  • 8× 60-sec social films
  • 30 photographs — fully licensed
  • 4 community testimonials on camera
  • Behind-the-scenes content pack
  • CSRD / ESRS S3 full annex
  • Press release draft
  • Dedicated partnership director
  • Quarterly briefings

🏢 Corporates & Listed Companies

Tier 03

Scale

For established businesses with a formal Impact report or  ESG mandate. Multi-country impact with a dedicated partnership director and full regulatory filing support.

Investment

On request
  —contact us

  • 2–3 community initiatives — multi-country
  • 3 vetted NGO partners — pre-screened
  • 6-layer impact report per initiative
  • Full cinematic suite per country
  • 40+ photographs — fully licensed
  • 6 community testimonials on camera
  • BTS content pack + media kit
  • CSRD / CSDDD / ESRS S3 full support
  • Dedicated partnership director
  • Press release + custom partner page
  • Annual rolling programme
  • Quarterly stakeholder briefings
 

🌍 Global Enterprises

Tier 04

Enterprise

 Fully bespoke, multi-continent impact infrastructure. Built around your reporting calendar, stakeholder map, and long-term ESG strategy

Investment

On request
  —contact us

  • 4-6 initiatives — multi-continent
  • 6 NGO partners
  • 6-layer reports per initiative
  • Full cinematic suite — all countries
  • 60-80 photographs — licensed
  • 24 community testimonials
  • Annual ESG programme — rolling calendar
  • CSRD / CSDDD / ESRS S3 full filing
  • Dedicated partnership director
  • Quarterly stakeholder briefings
  • Full media kit + press assets
  • Priority advisory access

We don’t publish fixed rates because no two programmes are identical. Pricing is shaped by geography, number of beneficiaries, country logistics, and your reporting requirements. We scope every engagement personally and send a detailed proposal within 48 hours of your first conversation.

Why we limit the number of partnerships we take on each year

We operate exclusively in countries where we have active, on-the-ground networks and years of established community trust. That is not something we can manufacture quickly and we won't pretend otherwise. Because of this, we deliberately cap the number of corporate partners we accept each year. Not as a sales tactic. As a commitment. Every project deserves Lana's full presence, the board's full scrutiny, and the community's genuine participation. When the calendar is full, it is full. Our focus is on creating real impact not on scaling a business at the expense of the people we serve.

Limited

partnerships per year

100%

on-the-ground presence — every project

0

projects taken on outside our active network

Common Questions

Everything you
need to know

Questions we hear from startups, growing companies, and enterprise teams — answered honestly.

We're a small company - is this really for us?

Yes — and in some ways it matters more for you than for a large corporation. Startups that embed verified social impact early build a credibility advantage that is very difficult for competitors to replicate later. Investors, talent, and customers are increasingly scrutinising ESG claims at every stage. A startup with a signed, professionally verified impact report signals something rare: that the values you claim are actually built into your operations,  not added on when the lawyers tell you to. Our Starter tier is designed specifically for companies taking their first step. You don’t need a dedicated ESG team or a compliance department. You just need to mean it.

Because your investors, customers, and future acquirers likely do. Even if you’re not legally required to file an ESG report today, the companies and funds you want to work with are. When they do their due diligence on you, your supply chain and partnerships become part of their compliance picture. Starting early means you’re not scrambling when a €50M investor asks for your social impact evidence in a data room. It also means you build the habit before it becomes a legal obligation , which for most growing companies, it will.

Yes — and this is one of the most immediate practical uses. The Benevolence Certification, the verified impact report, and the cinematic field footage are all designed to be embedded directly into investor materials, pitch decks, and due diligence packages. For impact-focused funds, B Corp-aligned investors, and EU-based institutional investors, a signed, independently verified social impact report is not a “nice to have”  it’s increasingly a prerequisite for serious consideration. It also differentiates you from the dozens of other startups making unsubstantiated ESG claims in their decks.

Because internal programmes, no matter how well-intentioned, are self-reported. The problem is not what you’re doing,  it’s who is verifying it. When the same team that benefits from the programme looking good is also the team producing the report, the document has a conflict of interest built into it. That’s not an accusation,  it’s a structural reality that regulators, auditors, and investors are increasingly aware of. The Benevolence methodology separates collection from verification by design. Six independent specialists who have no commercial relationship with your ESG outcome sign six separate layers. That independence is what makes the report survive external challenge in a way that an internal document cannot.

An ESG consultancy helps you write about what you’re doing. We build the thing you write about — and then have independent specialists verify every layer of it. Most ESG consultancies work with data you supply them. They structure it, frame it, and present it in a report. The underlying evidence is still self-reported. Project Benevolence designs and executes the initiative from the ground up, in communities where we have pre-existing relationships  and every claim is verified by specialists who were not involved in delivering it. The result is fundamentally different: a report that can withstand external challenge, not just internal review.

A complete programme from discovery consultation to final certified impact report  typically takes 2 to 5 months. The timeline depends on the country of operation, the complexity of the initiative, and post-production requirements. The discovery and planning phase takes 3–4 weeks. Field execution is typically 2–3 weeks on the ground. Post-production, report writing, and independent verification take 6–8 weeks. We map the exact timeline during your discovery consultation so you can align it with your reporting calendar or investor milestones.

Yes — this is a core design requirement, not an afterthought. Every layer of the Benevolence report is structured to ESRS S3 standards and aligned with CSRD and CSDDD frameworks from the first day of the programme. The financial layer is audit-ready. The governance layer addresses CSDDD human rights due diligence requirements. The methodology layer provides SDG alignment documentation. The anti-greenwashing certification is signed by a registered ESG assurance specialist and chartered accountant. The full report is designed to be handed directly to your auditor or placed into your annual sustainability filing without additional restructuring.

Yes — multi-country and multi-initiative programmes are available under our Scale and Enterprise tiers. However, we are transparent about an important constraint: we only operate in countries where we have active, established community networks built over years. We do not parachute into new regions because a corporate brief requires it. This is a deliberate ethical position, and it is also what makes the evidence credible. For enterprise clients with specific regional requirements, we discuss country availability during the discovery consultation. If a country is not in our active network, we will say so directly rather than accept a brief we cannot execute with integrity.

We report what the evidence shows  nothing more. If the outcomes are smaller than anticipated, the report reflects that honestly. This is non-negotiable. A certification that can be negotiated to show better results is not a certification — it’s a marketing document with a different label. In practice, because every initiative is co-designed with the community from the start and grounded in genuine need rather than corporate optics, the outcomes tend to be meaningful and measurable. But the integrity of the report is more important than the impressiveness of the headline number. That is what makes it worth having.

Consent is formally documented, signed, and independently verified. Community members are informed in their own language about what the project involves, how their image and testimony will be used, and what they will receive in return. That documentation is reviewed by our governance specialist as part of the report. Beyond the paperwork: Lana has longstanding relationships in every community we work in  built over years before any corporate partner arrives. Community leaders and NGO partners are not introduced because a brief required them. They are people she has worked alongside personally. That relationship dynamic is why testimonials are genuine and participation is voluntary  and it is also why the footage looks the way it does.

Confirmed — and this is a certified claim, not a marketing statement. Every photograph and frame of footage is captured on location, by a documented crew, on a documented date. Files are geotagged and timestamped. The visual documentation layer of the report is signed by Shaira Malawauw, our community coordinator and cinematic storytelling specialist, confirming the authenticity of every visual asset. The anti-greenwashing certification explicitly covers visual integrity. In an environment where AI-generated imagery is increasingly common in ESG materials, this is not a minor detail  it is a significant differentiator.

Because the cost of a programme is shaped by factors that vary significantly: the country of operation, the logistics involved in reaching the community, the scale of the initiative, the number of beneficiaries, and your specific reporting requirements. A fixed price list would either overcharge smaller companies or underprice the complexity of larger ones. We scope every engagement individually and send a detailed proposal within 48 hours of your first conversation. What we can say: we have structured our tiers to be accessible at every stage of growth, from a first-time startup impact programme to a multi-country enterprise ESG calendar.

You are encouraged to — that is part of the value. All cinematic deliverables are licensed for your full commercial use: website, annual report, ESG filing, investor presentations, social media, internal communications, and PR. Your brand is integrated across every deliverable during post-production. The distinction we maintain is this: the content is produced as factual documentation first, and marketing material second. That order of priority is what makes it credible when someone scrutinises it. Content produced the other way around — for marketing first, with documentation retrofitted — is exactly what gets organisations into trouble.

You can express preferences and we present 2 to 3 tailored options during the Impact Programme Presentation. But the final selection is always guided by where the genuine need is greatest and where our active network is strongest. We do not match corporate preferences to communities as if selecting a backdrop for a photoshoot. The initiative is driven by community need  not by which location looks best in a brand deck. That principle is not a restriction  it is the reason the outcomes are credible and the evidence holds up.

It means the community owns the capability after we leave — not just the memory of being helped. Depending on the initiative, this could mean training local teachers in a curriculum they can deliver independently, equipping an NGO with a financial management framework they continue to use, or building a skill  like doll-making for income generation in South Africa  that produces ongoing economic output. Knowledge transfer is documented and verified as part of the governance layer of the report. We do not count an initiative as complete unless something permanent has been left behind. Resources without systems fade. That is the pattern we were built specifically to break.

Don't Wait for the Fine

Get the proof
before you need it.

CSRD is not coming — it is here. Greenwashing enforcement is accelerating. Investor due diligence has never been sharper. The companies that will come out of this regulatory shift with their ESG narrative intact are the ones that built verified evidence before a challenge arrived — not in response to one. Request a discovery call. We will walk you through a completed Impact Programme with full field footage, report structure, and specialist sign-off,  so you can see exactly what you would be presenting to your auditors and investors

contact@projectbenevo.com

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Amsterdam, Netherlands

Request a free discovery call

One session. Real footage. Zero doubt.

We review every submission personally. Expect a response within 48 hours.

Project
Benevolence

Verified social impact infrastructure. Built to withstand scrutiny. Not just to look good.

✦ Amsterdam Governed
✦ CSRD Aligned
✦ESRS S3

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    KVK-nummer: 94199418

Lana van Geel

Founder / Impact Director

Lana is the  person who goes into the field. Every initiative, every country, every community  she is physically present. She sits with local leaders before any plan is made, oversees execution on the ground, collects every invoice, films every testimony, and brings it all back to Amsterdam for independent verification.


Her credentials are not accidental. A dual bachelor’s degree in social studies and business communications gave her the ability to speak two languages  the language of communities and the language of corporations. Four years as a supportive coach for vulnerable children, refugees, and immigrant families in Amsterdam built her cross-cultural trust and deepened her understanding of what genuine social change actually requires. A decade in 360 software tech recruitment and enterprise business consulting taught her how large organisations make decisions, what they need to trust a partner, and how to build structures that survive institutional scrutiny.


Every layer of that background shows up in Project Benevolence. The social studies background informs how initiatives are designed around genuine community need. The coaching experience informs how knowledge is transferred with dignity and lasting effect. The corporate consulting background informs why the governance, the reporting, and the verification framework are built to the standard they are.


The past five years have taken her to Kenya, Philippines, South Africa, India, Ethiopia, Zanzibar, Sri Lanka, Guatemala, Fiji, and Vanuatu. All self-funded. All community-led. All proof that lasting impact is possible when it is built on knowledge transfer, not resource dependency.

That is the mission. That is the method. That is why she built Project Benevolence.

Shaira Malawauw

Social Methodology Advisor

Shaïra Malawauw is a senior social community coordinator with over 15 years of experience in reintegration and inclusion strategy in Amsterdam. She designs and oversees community programs focused on employment, housing stability, and family support translating social outcomes into structured, measurable data.

Her work aligns with CSRD and ESRS S3 requirements, embedding due diligence, outcome verification, and audit-ready documentation into local initiatives. By combining frontline expertise with structured governance frameworks, she reduces social risk while strengthening corporate accountability.

Internationally, Shaïra supports Benevolence ESG projects through remote coordination, knowledge transfer, and independent

verification oversight—ensuring initiatives are ethical, transparent, and compliant without displacing local ownership.

Shaira has always had a big passion for photography and runs her own cinematic storytelling photo studio in Amsterdam. She loves capturing the real story behind the people she photographs — the emotions, the details, the moments in between.

She also loves to travel and immerse herself in different cultures, which naturally connects to both her social work and her photography. For her, it’s all about understanding people and telling their stories in an honest and meaningful way.

 

Nora Hagopian

Impact Measurement Advisor

Drs. Nora Hagopian is a neuroscientist and impact measurement specialist with a background in medical informatics, neurophysiology, and mental health. She earned her Bachelor’s degree in Medical Informatics and her Master’s degree in Neuroscience from the University of Amsterdam and conducted her research at Vrije Universiteit Amsterdam. Her work centers on translating science into societal value.

Currently working in Clinical Operations and Biotech, Nora has experience with regulatory policy, clinical guidelines, and quality assurance frameworks. Her understanding of policy environments and quality systems ensures projects are accountable and scalable, embedding governance, compliance, and structured evaluation into ESG initiatives.

Additionally, she works as an independent neuroscientist and consultant, supporting wellness and mental health organizations in measuring impact and effectiveness. With expertise in data science and research methodology, she translates complex human outcomes into measurable indicators, making her well-suited for ESG-driven charity and social initiatives.

Nora’s core passion is mental health. She combines scientific depth with practical insight into how the brain functions under stress, adversity, and growth. Within social impact initiatives, Nora guides and governs mental health programs to ensure they are evidence-based, culturally sensitive, and outcome-driven. She is committed to bridging science, business, and social good, helping organizations create initiatives that are both compassionate and demonstrably effective.

Jale Sezgin​

Governance & Policy advisor

Jale Sezgin is a Turkish-Danish multidisciplinary advisor based in Amsterdam, working at the intersection of governance, creative strategy, and holistic health. Alongside her creative practice, Jale has extensive experience in governance and advisory roles within higher education institutions.

During her studies at the Gerrit Rietveld Academie she became actively involved in institutional governance, policy development, funding processes, and financial oversight. Since then, she has served on multiple advisory boards and continues to work as a facilitator, advisor, and creative producer across sectors.

With a background as an artist and studies in Traditional Chinese Medicine and Herbal Medicine, she brings a systems-oriented perspective to organizational development, sustainability, and social impact.

Known for her ability to connect stakeholders across disciplines, Jale brings a distinctive lens to governance and impact work while balancing structure with imagination, accountability, and strategy with a distinctive mindset.

Humberto Ramsa

ESG Consultant

Humberto Ramsa, MSc RA CA is an experienced Financial and IT Auditor and ESG Assurance Specialist with over eight years of expertise in complex audit and regulatory environments. As a Chartered Accountant (RA) and active contributor to the Nederlandse Beroepsorganisatie van Accountants (NBA), he combines deep technical accounting knowledge with strategic insight into ESG governance, risk management, and compliance frameworks.

With a strong background in financial audits, IT assurance, and sustainability reporting, Humberto supports organizations in strengthening their ESG strategies, enhancing transparency, and aligning with evolving regulatory standards. His expertise spans integrated reporting, internal controls, data integrity within complex IT landscapes, and assurance over non-financial disclosures.

In addition to his professional practice, he serves as an examiner for the NBA and Nyenrode Business Universiteit, contributing to the development of future finance and assurance professionals. This academic involvement reflects his commitment to ethical leadership, professional excellence, and continuous improvement within the assurance field.

As a Board Member and ESG Consultant, Humberto brings a balanced combination of governance oversight, regulatory expertise, and practical implementation experience. He is particularly valuable in guiding organizations through ESG transformation, ensuring robust assurance processes, and embedding sustainability into core strategic decision-making.

Adrian Silenieks

Global Operations Advisor

Adrian Silenieks is an Amsterdam-based digital strategist and co-founder of Silverfox Group, with over seven years of experience building content-led growth engines for B2B companies across Europe. His work sits at the intersection of brand trust, demand generation, and strategic storytelling, making him uniquely positioned to understand the commercial value of what Benevolence produces in the field.

Adrian’s seven-year consulting tenure with ZDHC, a global nonprofit coalition founded by Adidas, H&M, Nike, and Puma to eliminate harmful chemical waste in fashion supply chains, gave him direct insight into how multinational corporations approach sustainability accountability, impact communication, and the growing pressure to prove what they claim.

As a Board advisor of Benevolence, Adrian strengthens the organisation’s ability to position independently verified impact evidence as both a legal record and a high value content asset for corporate clients. He brings strategic clarity to how Benevolence reaches and converts B2B decision makers, ensuring that the cinematic field evidence produced across four continents lands with the right audience, in the right format, with the commercial weight it deserves.

 

OUR NETWORK

Over the past five years, our Impact Director has travelled continuously  self funded, self directed, building a verified network across four continents. Not from an office. Through presence. Through showing up in the same communities until the trust was earned.

 

We have active network in: Mexico, Guatemala, Peru, Brazil, Colombia, Ethiopia, Mauritius, Tanzania, Kenya, Ghana, Namibia, South Africa, Egypt, Nepal, India, Sri Lanka, Indonesia, Philippines, Fiji, Vanuatu, Australia.

That network is why we only operate in countries where we have legitimate on-the-ground experience in. Verified NGOs. Known community leaders. Established relationships.